Television advertising involves three main tasks: creating a television advertisement that meets broadcast standards, placing the advertisement on television to reach the desired customer and then measuring the outcomes of … 查看更多內容

Advertising agencies often use humor as a tool in their creative marketing campaigns. Many psychological studies have attempted to demonstrate the effects of humor and their relationship to empowering advertising persuasion.
Animation 查看更多內容

• Measuring the Long-Term Effects Of Television Advertising
• The Effectiveness and Targeting of Television … 查看更多內容

Internet and digital
However, with the emergence of over-the-top media services, the Internet itself has become a … 查看更多內容

• Advertising adstock
• Attack ad
• Direct response television
• FAST marketing
• Promo (media) 查看更多內容

• Television Commercials at Curlie
• AdViews – Duke University Libraries Digital Collections: A Digital Archive of Vintage … 查看更多內容